The Importance of Communication in the Turnaround of SAS Essay

The Importance of Communication in the Turnaround of SAS rendering of communicationCommunication is the exchange of messages between peoples for the direct of achieving common meaning. Or it stinker define as the processby which information is exchange and understood by two or more people.A total of principles communication is that the symbols thesender uses to communicate messages must have essentially the alikemeaning in both the senders and contactrs minds.Purpose of communicationPeople communicate with each other in order to get the messages they fill, and utilize them for the further use, but whats production linecommunication dissimilar from general communication. Its not just getting message for uses, but data involving in operating the tasks aswell. The purpose of communication can be divided into specificpurpose as follow- To convey information- To explain the nature and implications for the business- To lay out rules for dealing with different situations- To stimulat e action- To create relationships between the members of the governing body- To form collective decisions and render them generally acceptable- To instruct focusing manual for operating a computer- To evaluate performance appraisal records- To meet human and cultural needsCommunication breakdownYou can never assume that the message in your mind will be perfectlytransmitted to your receiver. We need to identify different patternsof communications and we need to draw conclusions about the most andthe least powerful patterns of communication, and report their valuation to avoid misunderstanding. Communication breakdown happenswhen the recipient dont receive the meaning of the message orinterpret the message as the different meaning from what sender triesto encode. Communication breakdown can be seen from absences of decode from the recipient.Factors of communication breakdown- Physical distraction it happens when something bother thecommunication and leave alone recipient or sende r from transferring theinformation. Example when someone is talking to you and short yourcell phone ring.- Different channel/medium Sender should distinguish the appropriatechannel/ medium to assure that the information could be master by therecipient. This involves adjusting the channel/ medium with ... ... thus Carlzon reinforces both verbally andnonverbal that he really means what it says in the red book.Furthermore, top steering is willing to support the front line. Tocelebrate the initial turnaround, Carlzon sent each one of the 20,000employees a gold wristwatch. Since then, major efforts to communicatewith employees have helped SAS pee an international reputation for well-grounded service.As the success of SAS, Ive suggested that good communication andassociated interpersonal processes in organizations are importantingredients of organizational effectiveness. Although effectivecommunication is critical to all management functions, it isparticularly vital to the direct function because it provides anecessary conduit for efforts to interact with and influence others.Carlzon uses communication and interpersonal processes well to nurtureSAS unique culture. Thus, effective communication between individualsor within a group is the element that can lead the keep company go throughthe crisis and to the brightness. It is also the basis for the companyto implement the congenial and harmony environment and enhance itsproductive force among the industries.